The nonprofit world is full of well-meaning advice about tech: “Just use this tool for donor management,” “Add this app for email marketing,” or “Here’s a cheap way to handle events.” On the surface, it seems logical—tack on another app for each new challenge.
But a few months later, stuck you're managing a Frankenstack of disconnected software.
Suddenly, you’ve gone from juggling three tools to 13, and your team is drowning in data silos, redundant tasks, and integration headaches.
The truth? That patchwork of point solutions is likely slowing down your nonprofit’s ability to grow, collaborate, and create meaningful impact.
So, what’s the alternative?
A holistic, unified CRM that ties all your nonprofit's needs together into a seamless platform.
Enter HubSpot for Nonprofits.
HubSpot for Nonprofits is built on the philosophy that you shouldn’t need to wrestle with a dozen different tools to effectively manage your organization. It provides a centralized platform for donor management, marketing, and fundraising—all while integrating smoothly with other key tools in your tech stack.
And HubSpot's 2024 updates further strengthen this solution for mission-driven organizations.
Here’s why HubSpot is the standout choice for nonprofits looking to leave point solutions behind:
With HubSpot, all your critical data—donor interactions, email campaigns, event registrations, and social engagement—lives in one place. This centralization gives you a 360-degree view of each supporter. You can track a donor’s journey from initial contact to lifelong supporter, enabling you to engage in more personalized, data-driven outreach. No more jumping between systems to pull fragmented reports—HubSpot’s customizable dashboards give you real-time insights at a glance.
HubSpot offers robust automation capabilities, freeing your team from repetitive tasks. Workflows can be set up to automatically follow up with donors after they attend an event, send personalized thank-you emails after a donation, or schedule recurring donor reminders based on engagement levels. In 2024, HubSpot has introduced even more granular automation tools designed to help nonprofits segment their donors based on engagement patterns, donation frequency, or even social media interactions.
Many nonprofits struggle with their marketing tools—either they don’t integrate with their CRM or they require too much manual effort to pull donor lists, track campaign results, or manage social media outreach. HubSpot solves this with its Marketing Hub, which is baked right into the platform. Your email marketing, social media, and digital ads are fully integrated with your donor data, so every campaign is backed by insights from your CRM. You can even A/B test subject lines, manage donor segmentation, and track email engagement directly inside HubSpot.
Fundraising is the lifeblood of every nonprofit, and HubSpot allows you to connect your donation forms, online fundraising platforms, and payment gateways like Stripe or PayPal. Whether you're running a major annual gala or a simple online giving campaign, HubSpot tracks donor activity and integrates with these platforms to ensure that donation data flows into your CRM without missing a beat. This gives you accurate, real-time visibility into how your fundraising campaigns are performing.
In 2024, donor expectations are higher than ever. HubSpot’s personalization features allow nonprofits to tailor communication and engagement at every step of the supporter journey. Using behavioral data from past donations, event participation, and email engagement, HubSpot automatically delivers targeted messaging, whether it’s a follow-up to a major gift, a simple volunteer appreciation, or an end-of-year appeal.
While HubSpot covers 90% of what most nonprofits need, some organizations may still require specialized tools for certain tasks like complex grant management, in-depth accounting, or volunteer scheduling. The key is to integrate wisely. You don’t want to turn HubSpot into another cog in a messy tech machine; instead, focus on strategic integrations that complement, rather than clutter, your CRM.
Here are a few integrations that work smoothly with HubSpot, without overloading your tech stack:
While HubSpot tracks your donations and financial data, a dedicated accounting tool like QuickBooks can handle payroll, grant management, and financial reporting. HubSpot’s QuickBooks integration allows donor and transaction data to flow directly into your accounting system, ensuring that your finance team always has up-to-date, accurate records.
If your nonprofit runs peer-to-peer campaigns, Classy is an ideal companion to HubSpot. Classy integrates smoothly with HubSpot, pulling in donor data from peer-to-peer efforts into your CRM for a unified view of supporter engagement. Whether it’s a 5K charity run or a crowdfunding campaign, all of the data from your fundraising events flows seamlessly into HubSpot.
Planning and managing nonprofit events can get complicated fast. Eventbrite integrates easily with HubSpot, automatically syncing attendee information and event engagement into your CRM. From there, you can automate follow-up emails, track who’s attended which events, and even segment your lists for more targeted future outreach based on event participation.
Although HubSpot’s built-in email marketing is robust, some nonprofits that run especially large-scale or international campaigns may still prefer using Mailchimp for its advanced email functionality. Luckily, HubSpot integrates well with Mailchimp, so your mailing lists and campaign performance data can be synced between the two platforms, ensuring consistency across your outreach efforts.
The goal isn’t to pile on more tech, but to create a streamlined system that meets your nonprofit's needs without bogging down your team.
HubSpot for Nonprofits is an all-in-one platform that can handle donor management, marketing, fundraising, and impact reporting right out of the box, eliminating the need for a hodgepodge of point solutions. And with strategic integrations like QuickBooks or Classy, you can add niche functionality where necessary—without cluttering your tech stack.
The bottom line?
A unified, holistic CRM like HubSpot allows your nonprofit to run smarter, not harder. It reduces tech fatigue, improves collaboration across teams, and frees up your staff to focus on what really matters—driving your mission forward.
Tailored for nonprofits, our free assessments will pinpoint your needs and recommend the best tools for the job.