Leveraging HubSpot AI for Giving Tuesday and Holiday Campaigns in 2024

As nonprofits ramp up for the year-end giving season, including Giving Tuesday and holiday fundraising, HubSpot’s AI-powered tools offer game-changing ways to streamline your efforts, amplify donor engagement, and drive more impact.

With new just-released features, there’s never been a better time to harness the power of HubSpot AI to boost your nonprofit’s outreach and efficiency. Let’s dig in.

1. HubSpot's Breeze Copilot & Content Remix V2: Simplify Content Creation

Between social media, email campaigns, and landing pages, managing holiday fundraising content can feel overwhelming. But with HubSpot's Breeze Copilot and a new-and-improved Content Remix, your nonprofit can create and repurpose content with ease.

Whether you're sending Giving Tuesday emails, setting up landing pages for donations, or posting on social media, these AI tools allow you to generate consistent, compelling messaging across multiple channels with just a few clicks.

Repurposing content has never been simpler — imagine turning last year's impactful blog post into fresh email content or updating social media graphics in seconds.

In 2024, AI-driven tools have increased productivity for 72% of organizations using automation. HubSpot’s AI suite empowers nonprofit teams to streamline content creation, enabling them to focus more on donor relationships and high-impact tasks.

These features help you promote urgency and impact across channels, making sure your message stays clear, concise, and aligned with your fundraising goals.

2. AI Brand Voice: Consistency with Mission-Driven Messaging

Maintaining your nonprofit’s unique tone and voice is crucial, especially during high-stakes campaigns like Giving Tuesday or year-end appeals. HubSpot’s AI Brand Voice feature helps ensure that every piece of content reflects your mission and values, from donor appeals to heartfelt thank-you messages.

With AI’s ability to learn and replicate your tone, creating content that resonates has never been easier. According to HubSpot’s AI 2024 Roadmap, this is vital as 62% of donors in 2024 prefer giving to organizations whose messaging feels authentic and mission-driven.

HubSpot AI also helps maintain consistency, which is vital for building trust and connection with donors during peak giving times.

3. Breeze Content Agent: Repurpose Past Successes

The holiday season is the perfect time to celebrate your nonprofit’s previous successes — and with HubSpot’s Breeze Content Agent, repurposing your past data, stories, and fundraising results is effortless.

AI can scan past campaigns, highlight the most impactful narratives, and help you craft new content, like case studies or donor impact blogs, to showcase your organization's year-round work.

Studies show that using data and stories from previous campaigns can significantly boost donor retention. For example, sharing the impact of past donations through multichannel storytelling can increase donation rates by over 27%, as it helps build deeper connections with supporters.

This makes it easy to repurpose those heartwarming donor stories from past holiday drives into fresh content for Giving Tuesday or your upcoming year-end appeals.

4. AI Case Studies: Powerful Storytelling

Storytelling is a key element in nonprofit fundraising, and HubSpot’s AI-driven case studies can help you tell those stories in powerful, emotionally engaging ways. Whether it’s a case study about a community project, an individual who benefited from your work, or your organization's overall impact, HubSpot AI can craft these narratives to show donors the difference they’re making.

In 2024, donor engagement rates are expected to climb by 35% when nonprofits effectively leverage AI to create personalized, emotional content.

Leveraging AI to craft case studies, you can reconnect with previous donors and inspire them to give again by showing how their contributions have made a lasting impact.

AI for Efficient, Impactful Campaigns

With HubSpot’s AI features at your fingertips, your nonprofit can create, repurpose, and personalize content faster than ever before. This gives you more time to focus on relationship-building, outreach, and the core mission of your work. Whether you’re gearing up for Giving Tuesday, or preparing your holiday fundraising campaigns, these tools are invaluable for maximizing urgency and inspiring action from your supporters.

🎁 Need help setting up your year-end campaigns? 

Get in touch with our team! With over 10 years' experience helping various nonprofits amplify their mission, we’re excited to help streamline your strategy and maximize your impact this holiday season—let’s make it your most successful year yet.