10 Reasons Why Nonprofits Are Moving to the Fundraise Up + HubSpot Stack

So many nonprofits are stuck piecing together a patchwork of tools: one system for donations, another for email, a third for automations, plus spreadsheets and middleware tying it all together. It works...until it doesn’t.

That’s why more nonprofits are moving toward a different approach: pairing Fundraise Up with HubSpot. Instead of relying on siloed point solutions, they’re building on a central platform that not only manages donors but also connects seamlessly with marketing, events, ticketing, volunteer programs, and more. Here are 10 reasons why this stack is becoming the go-to choice for forward-thinking nonprofits:

1. A seamless giving experience

Fundraise Up’s checkout is optimized for conversion, supporting digital wallets, one-click giving, and flexible recurring options. Donors get a modern experience, and organizations see larger gifts and higher completion rates.

2. Native CRM integration

Donations, recurring gifts, and donor data flow natively into HubSpot without manual imports, custom syncs, or duct tape. Everything lives where your team already works.

3. Unified donor and supporter journeys

Think of it this way: Fundraise Up powers the donation, HubSpot powers the engagement. With donation + engagement data together, you can build automated, personalized journeys that move a donor from first gift to lifelong supporter.

4. Automations that just work

Cancel a recurring donation? Upgrade a monthly gift? Hit a milestone? HubSpot workflows are connected directly to Fundraise Up events, so you can trigger actions instantly, without Zapier, a support ticket to your devs, or custom code.

5. Smarter segmentation

A huge benefit of HubSpot is that with the Fundraise Up integration, your donor data lives happily right alongside your marketing and program data. The result? Organizations can segment in ways traditional CRMs can’t. Think monthly donors who also RSVP’d for an event or supporters who gave to one campaign but haven’t opened the last two appeals. Get as granular in your segmentation as you want and you'll have the data infrastructure to make it happen.

6. End-to-end reporting in one place

When your data lives in silos, it takes multiple clicks and tools to bring it all together. With Fundraise Up + HubSpot, you can stop stitching together reports from different platforms. HubSpot dashboards combine Fundraise Up data with marketing, event, and operations data to give your whole team a single source of truth.

7. Recurring donor growth made easy

Come September 2025, Fundraise Up’s subscription data maps directly to HubSpot’s native Subscription object. With that data flowing, you can track churn, forecast monthly revenue, and identify upgrade opportunities with precision.

8. Donor stewardship at scale

It's easy to make recurring donors feel known and valued with automated thank-yous, anniversary acknowledgments, personalized impact reports, and more are triggered by Fundraise Up data inside HubSpot workflows.

9. A platform that scales with you

Many “nonprofit CRMs” work fine when you’re small, but fall apart when you add complexity. HubSpot + Fundraise Up scales from a lean team to enterprise-level operations without forcing a system change. You can pipe in nearly any tool you're using directly to HubSpot to keep this best-in-class CRM your single source of truth.

10. Less tech sprawl

Instead of juggling four or five disconnected systems, you get a modern giving platform paired with a best-in-class CRM. That means less time managing tools and more time growing impact.